We’re excited to announce that The Beverage Company has partnered with Pink Drive South Africa in a deal that includes a R300,000.00 donation and a share in the proceeds of our new Pink Lemonade flavoured soft drinks, launched in April 2021.
Pink Drive is a leading non-profit organisation dedicated to promoting awareness and early detection of gender-related cancers in the general population of South Africa, using the message that “Early detection will help to prolong a life”.
The Beverage Company stands with Pink Drive in this crucial campaign.
"With every Pink Lemonade soft drink sold, a portion of the proceeds will be donated to Pink Drive"
To support the cause, we’ve sponsored R300,000 in conjunction with the launch of our new Pink Lemonade flavoured soft drinks, symbolising hope, commitment and strength. With every Pink Lemonade soft drink sold, a portion of the proceeds will be donated to Pink Drive to help them continue their valuable work” said Vanessa Ikin, Chief People Officer at Bevco.
Making a Difference
“We invite all our customers and partners to join us in this meaningful journey by supporting our Pink Lemonade flavour. Together, we can make a profound impact on countless lives, spreading hope and love throughout our communities,” concluded Ikin.
Find out more about Pink Drive and how you can get involved. http://www.pinkdrive.org
Join us in empowering lives and spreading compassion. We extend our heartfelt gratitude to SOS Children’s Villages Ennerdale for allowing us to be part of their incredible mission,” concluded Ikin.
Together, we can create a better world.
Find out more about SOS Children’s Villages and how you can be of service. https://www.sossouthafrica.org.za/