Bevco Continues its Commitment Pink Drive 2024

December 14, 2023
Posted in CSI, News
December 14, 2023 Bevco

In a steadfast commitment to making a positive impact in the lives of those affected by breast cancer, Bevco proudly announces the continuation of its partnership with Pink Drive.

As part of this enduring alliance, Bevco has pledged R300,000 to support Pink Drive’s invaluable initiatives, aligning this contribution with the launch of its popular Pink Lemonade flavoured soft drinks. With every Pink Lemonade soft drink sold, a portion of the proceeds is donated to Pink Drive to help them continue their valuable work.

"Bevco has pledged R300,000 to support Pink Drive’s invaluable initiatives."

Vanessa Ikin

Pink Drive, a leading breast cancer awareness organisation in South Africa, plays a pivotal role in creating awareness and offering essential services to those in need. The organisation’s multifaceted approach includes mobile mammography units that traverse the country, providing free cancer screenings to underserved communities.

Beyond the refreshing taste of Pink Lemonade, each sip becomes an opportunity to contribute to a cause that transcends the beverage itself. Bevco’s ongoing collaboration with Pink Drive reinforces the company’s dedication to corporate social responsibility and community well-being.  As we move forward, Bevco invites everyone to partake in this impactful journey by choosing the Pink Lemonade flavour.

“By working together, we can amplify our impact and make strides towards a future where breast cancer is not only treatable but preventable. Let’s strive to create a world where hope, commitment, and strength prevail, one Pink Lemonade at a time. Cheers to making a lasting difference in the fight against breast cancer!” concluded Ikin.

Find out more about Pink Drive and how you can get involved.

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